In the Spotlight
E-mail, messaging, social networking, and salesforce management are described in this case study. The applications support business functions including collaboration, location-based services, and communications with colleagues. These applications improve operational efficiency and decision making by allowing people to communicate from wherever they are. They are no longer tethered to one place or one machine. They can receive information and data instantaneously which allows them to make better, faster decisions.
MARKETING, MARKETING MANAGEMENT, E-MARKETING, INTERNATIONAL AND GLOBAL MARKETING
Marketing Research, 8th Edition
Alvin C. Burns, Louisiana State University
Ann F. Veeck, Western Michigan University
Ronald F. Bush, University of West Florida
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