MBA - MIS - Management Information Systems - Case Study Guides and Test Banks
Management Information Systems, 15e (Laudon)
Chapter 9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
E-mail, messaging, social networking, and salesforce management are described in this case study. The applications support business functions including collaboration, location-based services, and communications with colleagues. These applications improve operational efficiency and decision making by allowing people to communicate from wherever they are. They are no longer tethered to one place or one machine. They can receive information and data instantaneously which allows them to make better, faster decisions.