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MIS 2017 - Laudon 15th Edition - Chapter 01 - Management: The Mobile Pocket Office

MBA MIS - Management Information Systems

MBA - MIS - Management Information Systems - Case Study Guides and Test Banks

Management: The Mobile Pocket Office

 

 

Interactive Session: Management: The Mobile Pocket Office

Case Study Questions

 

  1. What kinds of applications are described here? What business functions do they support? How do they improve operational efficiency and decision making?

 

Email, messaging, social networking, and salesforce management are described in this case study. The applications support business functions including collaboration, location-based services, and communications with colleagues. These applications improve operational efficiency and decision making by allowing people to communicate from wherever they are. They are no longer tethered to one place or one machine. They can receive information and data instantaneously that allows them to make better, faster decisions.

 

 

  1. Identify the problems that businesses in this case study solved by using mobile digital devices.

 

Sonic Automotive uses mobile device apps to speed up sales and service. Sales associates have immediate access to vehicle information, pricing, trade-in values, interest rates, special promotions, financing, and what competitors are charging for identical vehicles. The apps have speeded up and simplified trade-in appraisals and pricing.

 

SKF, a global engineering company, uses mobile devices and apps to monitor factory production lines. Operators using the apps are able to use secure instant messaging to communicate with managers and each other, update maintenance logs, and track products in real time as they move through the factory line. Other employees use apps to access product literature, catalogs, product specifications and interactive marketing materials.

 

  1. What kinds of businesses are most likely to benefit from equipping their employees with mobile digital devices such as iPhones and iPads?

 

Any business with a need to communication with customers, suppliers, and business colleagues can benefit from equipping employees with mobile digital devices.

 

Student answers will vary as they relate their own experiences and knowledge of using mobile digital devices. Try to encourage the students’ creativity and imagination with this question. Here are a couple of examples:

 

Insurance companies: claims adjusters or agents writing new policies or updating old ones, can take pictures of property as-is or that’s been damaged, update data on the condition of a property, and document property damage for claims processing.

 

Real estate agents: can take pictures of homes for sale and send to prospective buyers, send information to other agents or prospective buyers and sellers, answer questions and complete documents related to buying and selling property.

 

Winemakers: can receive up-to-date weather forecasts, track crop information via GPS coordinates, store and access data on crop varieties for later analysis, track employee productivity during harvest time, take pictures of crops to include in a database, and communicate with suppliers and customers.

 

  1. One company deploying iPhones has said, “The iPhone is not a game changer, it’s an industry changer. It changes the way that you can interact with your customers and with your suppliers.” Discuss the implications of this statement.

 

First and foremost, those that effectively and efficiently deploy mobile digital device technology gain a huge competitive advantage over those who do not use the technology to stay in constant touch with customers and suppliers. Sales and Marketing can take a hit by not having access to information that can close business deals faster and more efficiently. Costs can increase without the ability to contact suppliers and track product shipments, especially for those companies who use just-in-time supply chains.

 

 

 


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Free Online MBA Resources

MIS - MANAGEMENT INFORMATION SYSTEMS - COLLECTION 2017

1. MIS Ebooks - free download

Managing Information Technology, 7th Edition, 2014, Carol V. Brown - free download link 
Management Information Systems, 12th Edition, 2012, Kenneth C. Laudon - free download link
Management Information Systems, 13th Edition, 2014, Kenneth C. Laudon - free download link
Management Information Systems, 14th Edition, 2016, Kenneth C. Laudon (US PAPER VERSION) - free download link
Management Information Systems, 14th Edition, 2016, Kenneth C. Laudon (GLOBL EDITION) - free download link

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Managing Information Technology, 7th Edition, 2014, Carol V. Brown - free download link
Management Information Systems, 13th Edition, 2014, Kenneth C. Laudon - free download link
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3. MIS - Video case study and questions, guides and answers

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3.4. MIS 2016 - Management Information Systems - Case Studies and Lectures (38+ videos)  - LINK

3.5. MIS - Management Information Systesm - Project Management (11+ videos) - LINK

3.6. MIS - Management Information Systems - 2016 - Explainations (18+ videos) - LINK

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4. MIS - Test Banks. Quiz, Discussion Questions - free download

Managing Information Technology, 7th Edition, 2014, Carol V. Brown - free download link
Management Information Systems, 14th Edition, 2016, Kenneth C. Laudon (US PAPER VERSION) - free download link
Management Information Systems, 14th Edition, 2016, Kenneth C. Laudon (GLOBL EDITION) - free download link

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Management Information Systems, 14th Edition, 2016, Kenneth C. Laudon (US PAPER VERSION) - free download link
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