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MBA Operations Management - Case Study Guides - 01:Frito Lay

MBA Operations Management

Operations Management, 12e (Heizer/Render/Munson)

FRITO-LAY: OPERATIONS MANAGEMENT IN MANUFACTURING

 


This case provides a great opportunity for an instructor to stimulate
a class discussion early in the course about the pervasiveness of the
10 decisions of OM with this case alone or in conjunction with the
Hard Rock Cafe case. A 7-minute video filmed specifically for
this case is available from Pearson.
1. From your knowledge of production processes and from the
case and the video, identify how each of the 10 decisions of OM
is applied at Frito-Lay.
Product design: Each of Frito-Lay’s 40-plus products
must be conceived, formulated (designed), tested (market
studies, focus groups, etc.), and evaluated for profitabil
ity.
Quality: The standards for each ingredient, including its
purity and quality, must be determined.
Process: The process that is necessary to produce the
product and the tolerance that must be maintained for each
ingredient by each piece of equipment must be specified
and procured.
Location: The fixed and variable costs of the facility, as
well as the transportation costs in and the delivery
distance, given the freshness, must be determined.
Layout: The Frito-Lay facility would be a process
facility, with great care given to reducing movement of
material within the facility.
Human resources: Machine operators may not have
inherently enriched jobs, so special consideration must be
given to developing empowerment and enriched jobs.
Supply-chain management: Frito-Lay, like all other pro
ducers of food products, must focus on developing and
auditing raw material from the farm to delivery.
Inventory: Freshness and spoilage require constant effort
to drive down inventories.
Scheduling: The demand for high utilization of a
capital-intensive facility means effective scheduling will
be important.
Maintenance: High utilization requires good mainte
nance, from machine operator to the maintenance
department and depot service.

LO 1.1: Define operations management
AACSB: Reflective thinking
2. How would you determine the productivity of the production
processes at Frito-Lay?
Determining output (in some standard measure, perhaps pounds)
and labor-hours would be a good start for single-factor productivity.
For multifactor productivity, we would need to develop and
understand capital investment and energy, as well as labor, and
then translate those into a standard, such as dollars.
LO 1.6: Identify the critical variables in enhancing productivity
AACSB: Reflective thinking

3. How are the 10 decisions of OM different when applied by the
operations manager of a production process such as Frito-Lay
than when applied by a service organization such as Hard Rock
Cafe?
Hard Rock performs all 10 of the decisions as well, only with a
more service-sector orientation. Each of these is discussed in the
solution to the Hard Rock Cafe case.
LO 1.6: Identify the critical variables in enhancing productivity
AACSB: Reflective thinking

 

 

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OPERATIONS MANAGEMENT - 2017 - COLLECTION

FREE DOWNLOAD

EBOOKS

Operations Management, 2015, 12th Edition, William J. Stevenson - Free Download Link
Operations Management, Sustainability and Supply Chain Management, 11th Edition, 2014, Jay Heizer, Barry Render - Free Download Link

Operations Management: Sustainability and Supply Chain Management, 12th Edition, Jay Heizer, Barry Render, Chuck Munson, 2017
Principles of Operations Management: Sustainability and Supply Chain Management, 10th Edition, 2017
Operations Research: An Introduction, 10th Edition, Hamdy A. Taha, 2017
Introduction to Operations and Supply Chain Management, 4th Edition, Cecil B. Bozarth, Robert B. Handfield, 2016
Operations Management: Processes and Supply Chains, 11th Edition, Lee J. Krajewski, Manoj K. Malhotra, Larry P. Ritzman, 2016

Free Online Course Materials

1. Operations Management Ebooks - Free Downloads

2. Slides - 11th Edition - Free Downloads

3. Slides - 12nd Edition - Free Downloads

4. Full List of Videos Case Studies - Link

5. All articles about Operations Management

http://top20mba.com/mba-cases/94-mba-operation-management

2017 Updates

6. QUIZ, Multiple choice questions and answers

7. CASE STUDY GUIDES

8. Video Case study guides

 

Good Luck and Success!

 

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