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1. ROUND 1. R&D

Step 1. Download Industry Condition report

Step 2. Use Excel file to calculate R&D for all 8 rounds - Free Download here - LINK 1

Step 3. Update only 1 row - Round 0 in Excel file, with numbers from Industry Condition Report. (All other numbers will be automatically updated)

Now, start with Round 1 R&D.

Note in advance, this is long term strategy game, round 1-2-3 focus on R&D, increase production capacity, promo and sales... so will have good sales but normal net profit.

Round 4 to 8 will have highest sales and profit.

 

So, start round 1 with R&D, and add new product.

Because Low End needs 7 years to sell best, so add a new Low End first. With Pfmn and Size of Round 4, so it will not need update for next 7 rounds and can sell well.

Round 2 will add a new product, should be in Traditional segment

Round 3 will add a new product, can be in Performance (or any other, eg. High End or Size)

For Round 1:

Create a new Low-End sensor (Eg. PFMN 4.1 - SIZE 16.3 MTBF 12.000 or 14.000 - this is Low-End sweet spot of Year 4 - Note that Numbers need to get from the Excel file that was created above, to match your own game).

Change original Low-End sensor MTBF to 12.000 or 14.000 (don't re-position original Low End)

Re-position original Traditional sensor (Eg. to PFMN 6.1 SIZE 14.3 MTBF 14.000 or 17.000 (min) - need to use the numbers from your Excel file, again, need to create Excel file to keep track of all rounds R&D)

Re-position original High-End sensor (Eg. to PFMN 9.2 SIZE 11.2 MTBF 20.000 or 23.000 (min) - Again, use numbers from excel file)

Re-position original Performance sensor (Eg. to PFMN 9.8 SIZE 16.0 MTBF 27.000 (max) - Use numbers from excel file)

Re-position original Size sensor (Eg. to PFMN 4.4 SIZE 10.6 MTBF 16.000 - or 20.000 (min) - Use numbers from your excel file to match your game)

Note:

1. You need to adjust the number of PFMN and SIZE to get new product launch in June or July or even to Oct. So it will have time to sell new products.
2. R&D is key to win. Do it right, from round 1, so can lead the game in later rounds.
3. New products need 2 rounds to sell well, so can lead the game from Round 4 to 8 with highest sales and profit.

 

Example of R&D for Round 1

If round 1 has mistakes, need round 2-3 and may be 4 to fix, then can still lead the game.

Now we can set decisions for:

2. Marketing (Round 1)

- Set price based on Courier report, each segment, close to top competitors

- Set Promo and Sales 1.200 then increase next rounds (1.400 then 1.600 then 2.000, back to 1.400 when customer awareness and accessibility reaches 100%)

- Calculate sales forecast = last round sold units x segment growth rate then - inventory

 

Example of Marketing for Round 1

3. Production (Round 1)

- Add new capacity for new Low End, set its automation 5.0

- Increase automation for Traditional and Low End to 5 and 6.5

- Sell surplus capacity of Traditional and High End (-600, -300) - We do not need that much capacity for Traditional, just use 1.200, or High end, just use 600. In round 5 to 8, when we have highest sales, we can add capacity later, depends on market demands.

- Set PRODUCTION for round 1 = sales forecast x 110%

 

Example of Production for Round 1

4. Finance (Round 1)

Use max investment sources:

- Stock issue

- Long term debt issue

And Short term debt issue

 

Example of Finance for Round 1

5. Estimated results for Round 1

 

Example of Proforma Results for Round 1

 

Estimted results for Round 1

Again, this is long term strategy game, round 1-2-3 focus on R&D, new product development, promo and sales will have good sales but lower net profit. Lead the game from round 4-8 with highest sales and profit.

 

 

 

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Wednesday, August 8, 2018

Capsim Capstone - WinMBAgames Win All rounds Guides and Tips ...

 

 

 

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This is step by step guide to help you avoid the kind of mistakes that makes you lose when you start Capsim and also tips to get you win the game. 

Good Luck and Success!

You should do before start the Capsim

1 - Log in and read Industry Condition Report (Top menu, report tab, last row)

2 - Read Courier Report of last round (to get Market overview, Pricing, Production and Competitors analysis)

3 - Prepare an Excel file to calculate R&D, Sales Forecast and Production for each round.

You can download free Excel file here - LINK TO ALL EXCEL FILES

or Download Capsim Capstone Excel file here - LINK 2

Or email to: This email address is being protected from spambots. You need JavaScript enabled to view it. to get Free support for creating excel file. 

Free Personal Support for Rounds 1-2

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1. R&D

Change MTBF for all our products to the maximum amount we can.

• Traditional to 19000 or 17000
• Low End to 17000 or 14000 (need 7 years to sell best)
• High End to 25000 or 23000
• Performance to 27000 (Should be 27000 to sell best)
• Size to 21000 or 20000

Modify each product according to the spreadsheet on each segment. 

You want to increase performance and reduce size as much as you can without the revision date reaching July. (26th of June is the best date to release products)

 

 

THE ONLY PRODUCT THAT DOES NOT MOVE, IT’S THE PRODUCT IN LOW END SEGMENT. LEAVE THIS PRODUCT AT ITS ORIGINAL SPECS

MARKETING

PRICE

• For traditional you want to start your pricing as close as your competition, undercut if possible.
• For low end, you have to have the lowest price you can afford without going below 40% in your contribution margin. And without sacrificing demand.
• For high end, performance and size segments, place your price the highest possible.

 

 

Recommendation for round 1

• Traditional at $29.5
• Low End at $21 or 20.5
• High End at $39.50
• Performance and Size at $34.50

(Check Courier Report for each segment, prices and customer preference)

 

PROMO BUDGET & SALES BUDGET

• Do not ever expend more than $2000 on promotion in any product in any give year. (diminish returns start at $2000)
• For the first year you want to spend $2000 in Traditional and Low End.
• For High End, Performance and Size; spend between $1000 and $1500
• Do not ever expend more than $2000 on promotion in any product in any given year. (diminish returns start at $2000)
• For the first year you want to spend $1500 in Traditional and Low End.
• For high End, Performance and Size; Spend around $1000 - $1500

Note:

If you like to get profit from round 1, 2, and 3 you can use 2.000 for Low End, and other 1.200 and then 1.400 and 1.600

From Round 4 use 2.000 for all products.

 

FORECASTING

1. From the Market Share page in the Capstone Courier, take your last year’s market share and multiple it by the next year demand of each segment.
2. To calculate Next Year Demand, you take current demand and multiple it by the growth rate
3. Multiple your Market Share by Next Year’s Demand

 

Note:

- Most simple is to check Courier report, find Production page, find Unit sold and Inventory

- Sales forecast = last round sold units x Segment Growth

- Production = Sales forecast - Inventory

Can multiple each by 10-12 % to get some reservation to avoid stock out.

PRODUCTION

PRODUCTION SCHEDULE

((Units Sales Forecast) * (1.2) – Inventory on Hand))

We want to have cushion of inventory in case we sell more units than we forecast

AUTOMATION RATING

• Traditional, increase its automation by 2 points each round until you reach 8 (or 10)
• Low End, you want to reach 10 as soon as possible (first round you can move to 8 or 9, and make sure you have 10 by the 2nd round) Eg. 5.0 to 6.5 then 8.0 then 10.0
• High End, increase by 0.5 or 1 point each round, you do not want to go over 6.
• Performance, increase by 1 or 1.5 each round, until you reach 7
• Size, increase by 0.5 or 1 point each round, until you reach 7

 

 

Note: 

Most simple, increase Low End to 10

Increase Traditional to 8

And increase other 3 products (HE, PE, SZ from round 4, to 4-5-6 in rounds 4-5-6)

 

WORKFORCE COMPLEMENT

Always at 100%

BUY/SELL CAPACITY

• You want to keep 2nd Shift Production % between 20% and 50%
• If you have less than 20%; you have to sell capacity
• If you more than 50% you have to buy capacity

Note:

Use 150% is most effective

Just sell capacity of TR and HE in round 1, will not need so high capacity

Add capacity for LE

Then from round 4, add capacity for HE, PE and SZ when having high sales

 

After you make you decisions on production, check how much capital investment you have;

• If you have capital investment leftover, try to spend it in Automation or Capacity
• If you are spending more than you should, try to sell capacity or not invest as much.
• I highly recommend that you sell some capacity on the first round so you can finance Automation, sell on the traditional, high end, performance and size products.

NOTE:
- Sell capacity of TR and HE in Round 1, to invest in LE and new capacity for new LE2

HUMAN RESOURCES

You want to spend as much as possible in human capital, therefore you want to invest the maximum on recruiting and the maximum of training hours.

• Recruiting Spend; $5000
• Training Hours; 80 Hours

 

 

FINANCE

You want to have at least $10,000 in December Cash Position just to make sure you do not enter an Emergency Loan

We will source money until we reach this $10000 Cash position in the first year in the following order:

1. Get as much “Issue Stock” as possible
2. Get as much “Issue Long Term Debt”
3. Get whatever you need left from “Borrow”

• Retire stock it’s for when you have a good cash position and you have some money left over to purchase stock back from the market
• Dividends per share it’s for when you have cash leftover in capital investment to give to your shareholder.
• Retire Long Term Debt it’s for when you want to pay your debt early (This usually decreases your interests expense)

 

NOTE:
THIS IS LONG TERM STRATEGY GAME, WITH 8 ROUNDS

ROUNDS 1-2-3 FOR INVESTMENT, NEW PRODUCT DEVELOPMENT, R&D, PROMO AND SALES, PRODUCTION EXPANSION... THEREFORE, WILL NEED STRONG INVESTMENT, AND WILL HAVE GOOD SALES BUT LOW NET PROFIT

ROUNDS 1-2-3 USE ALL THREE SOURCES OF INVESTMENT, STOCK ISSUE, SHORT TERM, AND LONG TERM LOANS

ROUNDS 4-5-6-7-8 WILL HAVE BOTH TOP SALES AND PROFIT.

 

TQM

When TQM Starts, you want to spend $1500 on the first round, then $1500 on the second round, and then finally $1000 on the third round.

This expenditure would be for every single aspect in TQM

 

 

 

FINANCE

Finance its very tricky if you are focusing in Maximizing your scorecard score, these recommendations are just for your first round.
Most simple, round 1-2-3 use max stock issue, short term and long term loans for investment
Rounds 4-5-6 use stock issue and long term loans
Rounds 7-8 can retire stocks, pay dividends and retire long term loans

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Important: IF YOU DO NOT MAKE MONEY ON THE FIRST ROUND, IT IS NORMAL. COMPANIES NEVER MAKE MONEY ON THE FIRST COUPLE OF YEARS, TAKE YOUR FIRST YEARS AS INVESTMENT AND LAYING DOWN YOUR STRATEGY.  ROUNDS 1-2-3 FOR INVESTMENT, IN LATER ROUNDS 4-8, WILL LEAD THE GAME WITH TOP SALES AND PROFIT

Strategy Last Updated on: 25 Dec 2019

 

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MBA Simulation Games - Winning Guides and Tips (2022 Update)

Winning Guides and Tips

Free Online Support - New Updates with step by step and  round by round guides

ALL DECISIONS 

MBA Simulations Games Support (2002-2018) - Updated 2019

Free Guides and Tips

Free Personal Support for 2 rounds

Videos Explanations for All decisions. 

Free Downloads:

1. Free Excel file for Sales Forecast and Production Calculation - LINK 1

2. Free ALL New Winning Guides and Tips - LINK 2

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